Prajjwal K Kaushal

@prajjwalkkaushal64

I’m Prajjwal Kaushal, but most people know me simply as PK. I’m a founder, builder, and operator across multiple ventures spanning luxury wellness, performance nutrition, hospitality, healthcare, and global trade. I lead brands like Efflair, Romanian Sports Nutrition, Vorta Energy, and Cherapunji Bunk Stay, with operations in India, Romania, and the EU. What excites me most is creating brands that don’t just sell products, but tell stories, shift culture, and open new markets. My approach is hands-on and design-driven — from product formulation to brand voice, from market entry to scaling cross-border. At the core, I carry forward my family’s entrepreneurial legacy while building ventures that reflect energy, elegance, and endurance. I thrive in turning vision into execution, chaos into clarity, and ideas into movements.